Grace Blu — luxury bar interior, Newport Beach

Design: Grace Blu  ·  Photographer: Douglas Friedman

01 — Grace Blu Interiors

The work was
world-class.
The world just
didn't know it yet.

Creative Direction Campaign Styling Brand Refinement Photography Curation 3 Years

Grace Blu — a luxury interior design studio in Newport Beach — was producing spaces worthy of global recognition. The visual identity, the content, and the photography weren't yet telling that story.

Over three years, EatUrMood embedded into the brand to change that. We directed styling campaigns, elevated and curated the photographer roster, refined the brand package, and shaped the visual language from the inside out.

The collaboration culminated in a feature in Architectural Digest Middle East, shot by Douglas Friedman — one of the most sought-after architectural photographers in the world.

11K→30K Instagram growth
Project volume
Average budgets increased
6→17 Team expanded to meet demand

Girl with the Garden Gate — brand activation campaign

Brand Activation  ·  EatUrMood

02 — Girl with the Garden Gate

Some brands
aren't built.

They're cultivated.

Brand Activation Logo & Crest Visual Identity Storytelling Full Rebrand

Girl with the Garden Gate is an exclusive horticulture service — one part botanical expertise, one part lifestyle aspiration. When they came to EatUrMood, they had something rare: a genuinely distinctive point of view. What they needed was a world to match it.

We built the brand from the ground up. A hand-crafted crest. A refined color language rooted in the garden itself. A logo with the weight of legacy and the softness of something that actually grows. A storytelling framework that positions the brand not as a service, but as an invitation into a very particular kind of life.

A full brand activation — from identity to imagery — built to introduce a new kind of horticulture brand to the world. Launch forthcoming. The gate is about to open.

0→1 Brand built from scratch
Full Crest, logo & identity
Storytelling framework
Soon Launch in progress

The garden gate is open. The world is about to find out what's behind it.

More work

Selected projects
EatUrMood project
EatUrMood project
EatUrMood project
EatUrMood project
EatUrMood project
EatUrMood project
EatUrMood project
EatUrMood project